Are you using your best marketing resource? Most hospitals aren’t.

Are you using your best marketing resource? Most hospitals aren’t.

We recently looked at the data of a top 100 hospital client of ours and saw that for the past five months, over 50% of their 10,000 employees are engaging with the hospital’s informational and promotional videos. Why is this important? Because over 5,000 employees engaged and informed, shared hospital success stories, allowing them to tap into a huge marketing asset - their own employees. Now there's over 5,000 people in house who are equipped to share success stories within their personal networks. Employees who remember and share those success stories generate new referrals, new patients and increased services. It's…read more >
Check Skills Using Video

Check Skills Using Video

At a recent family get-together, my aunt told me about a “special” outing she took with her staff over the summer. She heads up safety for a large university and wanted to take her staff out for ice cream, but she had an ulterior motive as well. My aunt used the outing as a training opportunity to check her team's skills. She asked her team to identify all the safety hazards along their walk. Evaluate Skills In the Real World I loved the approach! Get people out of a classroom and into the real world. Unfortunately, that’s not always practical.…read more >
Scenario Building in 3 Easy Steps

Scenario Building in 3 Easy Steps

We’ve recently launched the first ever digital scenario based training module that doesn’t prompt the learner to answer pre-selected questions. Why is this important?   Most digital scenario based training involves viewing a video with questions during or at the end of the video followed by some kind of grading or scoring. But if you’re looking to understand or assess what a learner already knows there is very little to report or available - until now.   Currently, most scenario-based video training approaches use Articulate (or competitive software), which can be expensive and cumbersome to use. Articulate for example, allows…read more >
How Zapier Makes Life Easier

How Zapier Makes Life Easier

The scenario: You want to create users in your Video Training Suite (VTS) automatically from another system that you manage. However, you do not have the ability to use an API. In addition to needing an API, you may not have the time or the specific skillset to make this a priority within your company. So what do you do? The solution: Enter Zapier. Zapier allows you to trigger an event from any number of supported applications. From Google spreadsheets to Stripe to CRMs and customer support systems, use the VTS user API to create them with your VTS site.…read more >
Guess who was named one of the 50 Most Empowering Women in Business?

Guess who was named one of the 50 Most Empowering Women in Business?

As light pours into the large windows of our converted warehouse office at Pi: Partnership for Innovation, we talk candidly about the challenges of a 10-year old business in startup mode. Behind it all, is a humble yet brilliant leader, our co-founder Donna DeMarco. Recently, Donna DeMarco was recognized for her success and named one of the 50 Most Empowering Women in Business by Insight Success. Further, she was described as a triumphant entrepreneur and we couldn’t agree more. In her feature, readers are able to learn more about her journey to success even before Viddler, how she contributes to…read more >
Celebrating the New Viddler Player

Celebrating the New Viddler Player

Over two years ago, I wrote about the role of video player technology in an eLearning Industry article. In the piece—re-posted here—I talked about the needs of marketing folks and trainer/educators. Their video viewing requirements are radically different, which means that player functionality is really important. I also talked about the realities of a post-Flash Web environment. As training (and all other online activities) shift to mobile, the need to shift to HTML5 and responsive Web pages is top priority. That’s why I’m in a celebrating mood. The latest version of Viddler’s HTML5 player was released last week, and it’s…read more >
The Viddler Journey

The Viddler Journey

Viddler’s original “brag line” is that we’ve delivered billions of views, on millions of videos, for thousands of clients, in hundreds of countries around the globe. Thinking back over the past decade of delivering on this promise, there are some outstanding clients that marked our journey from being a user-generated content “destination site” (think YouTube) to our role today—a secure video portal for interactive sales training. Hindsight is always 20-20. There are things we developed back then that make interactive video training a powerful experience today—even if we didn’t know it at the time! (One of these was our patented…read more >
The ROI of Sales Training

The ROI of Sales Training

All companies base their decisions on profitability (higher revenue + lower cost). A common formula for doing this intelligently is “Return on Investment” or ROI. It’s not the only way to measure success or justify spending. (“Net Present Value” or NPV analysis comes to mind.) But it’s certainly the easiest to explain: “If I spend X dollars on something for my business, how soon will I see increased profitability that equals or (hopefully) exceeds X?” ROI depends on changes in revenue and/or costs that are the direct, traceable, and measurable results of the thing being paid for. It sounds simple,…read more >
Disruption: A Tale of Two Industries

Disruption: A Tale of Two Industries

Disruption is a popular term these days. Everyone wants to disrupt in their respective industries, but few actually get it right. If done well, disruption can not only challenge the status quo but also change the way we think. In the article,  3 Major Things Social Media Can Teach Us About UX, author Sean McGowan explored the implications of the phrase, “most users spend their time on other websites.” He also talks about Jakob's Law which deals with people having predetermined design expectations—like a website with a logo in the top left corner, or the use of a shopping cart…read more >
Being “Pitch Perfect” is Not Just for the Birds

Being “Pitch Perfect” is Not Just for the Birds

We can learn a lot from the way songbirds learn perfect pitch. A bird’s ability to sing is a core, fundamental skill, but it doesn’t happen right away. Scientists from UCSF tell us that birds must train their voices from an early age. “When zebra finches are born, they don’t make a peep for 30 days. Instead, they listen to adults around them and develop  a mental model of what a song should sound like.” Postdoctoral researcher at UCSF, Hamish Mehaffey, goes on to say that this mental note acts like a template of what they should be practicing. Then,…read more >