http://www.beet.tv/2009/10/the-rules-of-engagement-in-online-video.html
In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people. John McCarus, VP and group director for brand content at The Third Act, the branded entertainment arm of Digitas, told Beet.TV this in an interview in New York last week at the Beet.TV Online Video Roundtable.
Daisy Whitney, Senior Producer