http://www.beet.tv/2009/09/micro-video-as-a-new-media-ecosystem-particle-launches-tv-mode-.html
Particle, the San Francisco based start-up funded by Justin Timberlake, launched a product called Robo.to in May, which is a Web application that allows users to upload a four second video created on a mobile device or Web cam and share it on various social network sites. Ray Flemings, Particle CEO, came by our studio for this interview and demonstration.
Andy Plesser, Executive Producer