http://www.beet.tv/2009/10/microsoft-claims-10x-engagement-with-silverlight-live-streaming-of-nfl-on-nbcsportscom.html
Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. It is registering extraordinarily high "engagement" with users, Microsoft's Brian Goldfarb told me on Tuesday.
Andy Plesser, Executive Producer