Digitas' Third Act Calls for Measurement, ROI in Web Video
Uploaded on Jun 30, 2009 / 6 views / 9 impressions / 0 comments
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http://www.beet.tv/2009/06/digitas-third-act-calls-for-measurement-roi-in-web-video.html
For branded Web content to be successful, marketers and creators need to set measurement and metric goals from the get-go, Digitas’ John McCarus told Beet.TV during an interview at OMMA Video in New York on June 16.
Daisy Whitney, Senior Producer