In 2009, the Sundance Film Festival became the first major film festival to partner with Brita FilterForGood, a campaign to reduce bottled water waste. Brita and Nalgene provided free FilterForGood reusable bottles that attendees could fill at Brita Hydration Stations.
With these small changes, the festival eliminated the complimentary distribution of single-serve bottles of water, which totaled 50,000 in 2008.