Sundance Film Festival Features Brita's Hydration Station
Uploaded on Mar 24, 2010 / 17 views / 19 impressions / 0 comments
Description
In 2009, the Sundance Film Festival became the first major film
festival to partner with Brita FilterForGood, a campaign to reduce
bottled water waste. Brita and Nalgene provided free FilterForGood
reusable bottles that attendees could fill at Brita Hydration
Stations.
With these small changes, the festival eliminated the
complimentary distribution of single-serve bottles of water, which
totaled 50,000 in 2008. Distributed by Tubemogul.