http://www.beet.tv/2009/06/yume-inks-ad-deal-with-msnbccom-for-embeddable-player-.html
Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network. Last week we caught up with YuMe CEO Michael Mathieu who gave us the overview on embeddable players, the msnbc.com deal and the look of YuMe video ad units.
Andy Plesser, Exec. Producer