Hospitals on average spend over 75% of their marketing budgets on traditional advertisements, like billboards or TV and radio ads.
But these attract only 20% of new patients. 2017 Healthcare Marketers Trend Report
Here are a couple questions to ask yourself:
- Are your employees equipped to share why your network is the best healthcare provider in your area?
- Do your employees know what your network’s top specialties are?
We help our clients answer YES to these questions.
Our clients didn’t have to create a new budget to engage this new stream of referrals. They simply reallocated a small portion of their current marketing spending and were rewarded with a break-even ROI within a few months. How many TV, newspaper, or radio campaigns can do that?
“Within the first hour of a new video being launched, 10% of our employees had watched it. It’s been five months and we still have over 50% engagement with our employees.”
Mary, Director of Marketing at an IBM Watson Health 100 Top Hospital