10k employees
voluntarily enrolled in the program
60% of enrolled employees
watch every video
66% of employees
watched the most recent video within the first 48 hours
Facebook follower increase
of 7,000 to 24,000

Usecases:

Social Media Marketing * Employee Referral Marketing * Internal Communications

The Problem:

St. Luke’s staff do a top-notch job of caring for patients. But they didn’t seem to know about the network’s accomplishments- no matter how many tweets the marketing department sent out. 66% of patients find their care provider through the recommendation of friends and family. When potential patients seek a care provider in eastern Pennsylvania and New Jersey, they consult the medical professionals they know personally.

St. Luke’s missed out on marketing opportunites, simply because its employees didn’t know just how the network could help their friends and families.

The Goals:

1. Greater employee awareness of St. Luke’s success stories, specialties, and accomplishments.

2. Greater employee engagement with St. Luke’s social media accounts.

3. More word-of-mouth referrals.

"I learned more about my colleagues through this program than in the previous 7 years of working here."
-SLUHN Nurse

Our Solution:

St. Luke’s used Viddler Engage to boost it's social media numbers, and bring in new patients.

Engaging Social Media Followers:

St. Luke’s needed a platform that was expressly professional, and easy to access during work hours. That way, employees wouldn’t feel that their work cut into their personal time. With Engage, St. Luke’s could raise awareness among employees, and employees could still keep work at work. Viddler's one-click sharing integration made it easy for St. Luke's staff to share videos on their personal social media, if they chose to.

With Engage, more employees watched awareness-building content than ever before. Because more employees were watching, more employees also began sharing videos on social media. St. Luke’s follower numbers skyrocketed.

Employee Referral Marketing

Our In-player questions help us track video completion. But they also double as practice questions. Each time a St. Luke's employee encountered an in-player question, they also encountered the same type of question a family member or friend might ask about their network.

These videos didn’t just raise employees’ awareness of St. Luke’s accomplishments. They also helped employees remember and articulate why their network was awesome. That way, when an employee had an opportunity to share the best things about their workplace, they were already equipped with facts, details, and stories.

"I just referred a patient to a new service of ours that I learned about last week."
-SLUHN Physician

Rewards

St. Luke's already worked with a vendor to supply their branded merchandise. We hooked up our software to their vendor's fulfillment process to have a seamless order and shipping experience. Every time a St. Luke's employee watches a video, a certain number of credits are deposited in their account on our online store. When they share a video on social media, they automatically receive even more credits. Network employees can cash in their credits whenever they want, for whatever item they want.

Employees loved it- and have been eagerly submitting new ideas for more branded products.

The Results:

St. Luke’s marketing department had hoped 20 percent of network employees would participate in the program.

We achieved over 50 percent participation in the first month. That figure rose to 76 percent participation seven months later. (Fourth year update: still going strong with 84 percent participating.)

"I'd rather invest in this program over billboards any day."
-SLUHN Chief Marketing Officer

Not only that, but within one year St. Luke’s Facebook followers went from 7,000 before the start of the program to 24,000! (Fourth year update: current followers are now over 39,000.)