The Bigger Picture of Instagram Stories: Moving from Individual Features to a Full Solution

The Bigger Picture of Instagram Stories: Moving from Individual Features to a Full Solution

Finding yourself isn’t just for twenty-somethings escaping to Europe after graduation. Businesses also have to do some soul searching every once in awhile. Instagram is going through such a transition, hoping to be the go-to platform for “in the moment” memory captures. Rolling out the new Instagram Stories capability proved they’re moving into a new wave of social networking. Instagram’s evolution as a new social networking experience sparked my interest. I wanted to look at Instagram as an overall brand. The company didn’t stop at making one thing good. Instead, they kept expanding to offer users a social network solution-based…read more >
2 Habits of Olympians & Outliers that Anyone Can Leverage for Success

2 Habits of Olympians & Outliers that Anyone Can Leverage for Success

As Rio 2016 gets underway, it’s the perfect time for business professionals and leaders to recognize core attributes that make an Olympian—and how we can emulate them. Professional athletes possess many traits that are relatable to business organizations but two key habits stick out to me as the most accessible: practice and consistency. Olympians are extremely familiar with these because they impact change. Maybe that’s why  Malcolm Gladwell introduced the “10,000 hour rule” in Outliers. He makes the case that becoming successful at anything requires practicing a specific task for 10,000 hours. Practice is hours, sweat equity, dedication, sacrifice, goal-setting, and…read more >
Why Video is Essential to Software Training

Why Video is Essential to Software Training

In the modern digital world, technical expertise is the ultimate advantage. To survive, every technology company must enable its staff, resellers, and end users to understand and benefit from their product. Here are the ways interactive video can make that happen. Let’s be honest. It’s hard for many of us to keep track of all our gadgets and apps. Right after we figure out how to do something, the app or the OS is upgraded, or something else changes. Even if it’s an app we love, we’re in constant learning mode. Software developers have this problem in spades. Everything changes…read more >
Why Video is Essential to Sales Training

Why Video is Essential to Sales Training

An agile, competent sales team is essential to company success. Right? But in today’s chaotic business climate, traditional training often falls short—putting that success at risk. Here are some reasons why online video (properly used) is essential to making sales training effective. Let’s be honest. Effective sales training is hard to realize—and harder still to justify financially. Salespeople are overwhelmed by scores of digital distractions and time constraints. Increasingly, traditional classroom training is seen as a costly interruption. (By one Forbes estimate, a company with 25 sales reps holding 2 live training events per year would spend over $120,000 per…read more >
3 Things Professional Trainers Can Learn from Pokémon GO

3 Things Professional Trainers Can Learn from Pokémon GO

By now, you’re probably tired of news stories and blogs about Pokémon GO. But if you’re a professional trainer—especially if you care about gamification and training—you should read at least one more. While Pokémon GO (or PG) can be seen merely as something millennials play to relive a childhood pastime, it has potential to be much more than a game. It could redefine gamification in 2016. PG is proof that technology can guide users into accomplishing a task. Trainers the world over have been trying to find a way to get people to do this, by creating engaging, game-like content.…read more >
What Does 360 Degree Video Mean for Online Training?

What Does 360 Degree Video Mean for Online Training?

360 degree videos have been popping up everywhere and the trend is not going away. Big companies are latching onto the power of 360 degree video to tell stories, highlight products, and showcase experiences. But, can this technology be used for training purposes? Social platforms, creative production houses, and game developers have created 360 degree video to stay ahead of the curve. Facebook dropped an immersive video, with a storyline, featuring Grand Central Station*. GreenFish Labs also filmed a 360 degree look behind the scenes of the live play The Passion.* and video game developer Farm 51 created a 360…read more >
Does “Silent Video” Have a Role in Professional Training?

Does “Silent Video” Have a Role in Professional Training?

The use of online “silent video” has created a stir in marketing circles (notably Facebook). But does it have implications for other users of online video—like professional trainers? “Content crafter” Ash Read recently unearthed a remarkable fact: 85% of Facebook videos are viewed with the sound off. His excellent blog pointed out how such videos could, and indeed should be optimized for maximum impact without audio. (If you’re involved in marketing with online video, on Facebook or otherwise, go read the blog.) However, there are many other uses for online video besides marketing. So naturally Ash’s piece prompted some thinking…read more >
Question Authoring & More Enhanced in New Viddler Training Suite Update

Question Authoring & More Enhanced in New Viddler Training Suite Update

On June 23, the Viddler Training Suite will be updated to include question feedback authoring and other enhancements. This frequently requested feature will allow trainers to create more engaging multiple choice questions at any point in the video timeline. Public response to Viddler Training Suite (VTS), at the recent FocusOn and LTEN events, has been overwhelmingly positive. Corporate and professional trainers are clearly ready for a new approach to online video learning. With the recent addition of in-video multiple choice question authoring, trainers can easily add questions to any point in the video timeline. (See our previous announcement for more details.) VTS users…read more >
3 Ways to Use Multiple Choice Questions in Videos

3 Ways to Use Multiple Choice Questions in Videos

Scholars and educators have written—ad nauseum—about what constitutes a valid question. (If you don’t believe me, Google the phrase “theory of asking questions.”) This blog won’t resolve that philosophical problem. But, it could help corporate trainers. Trainers who use an LMS or an online learning portal struggle to come up with meaningful questions. By definition, they’re not in the same room with the trainees, so they can’t improvise if they see puzzled looks. Some of the best questions in a live situation depend on the “flow” of a training session. Since online training involves an asynchronous learning environment, how do…read more >
The Art of Providing Effective Feedback

The Art of Providing Effective Feedback

Professional skills trainers have shown increased interest in Viddler Training Suite, our video-based learning portal. In part, they love the idea of providing feedback—in context—on a learner-submitted practice video. That has sparked some lively conversations on what constitutes good feedback. During these discussions, an intrepid Viddler intern handed me the book, HBR Guide to Delivering Effective Feedback. Based on a first reading, I can say that every manager, team leader, and professional trainer should buy this guide. That goes double for anyone using an online learning portal. If you’re using (or considering buying) Viddler Training Suite, this is a good resource.…read more >