The Art of the Email Subject Line

The Art of the Email Subject Line

Believe me, people tend to make snap judgements about incoming emails based in part on the subject line. Even if you’re not super busy, you’re likely to ignore and/or delete any email whose subject line doesn’t pass the “is-this-legit?” test. I’ve been on both sides of the email subject line: the person crafting it and the person receiving it. For years, on the outreach side of things, I’ve been crafting email subject lines that got opens, responses, and content placement from places like Mashable, Entrepreneur, CNET, and Business Insider. While there is no scientific method or exact theorem, there is…read more >
In a World of Endless Options, Offer a Single Solution

In a World of Endless Options, Offer a Single Solution

You’ll find it on the sugary cereal aisle of your local supermarket. You’ll also find it on the toothpaste aisle, as you try to avoid the resulting cavities. In case you do get a cavity, you’ll also find that something as you search for a local dentist within 10 miles on Google. What am I talking about? As researcher Barry Schwartz calls it, that something is “choice overload,” or even “choice paralysis.” Choice overload describes a cognitive process in which people have a difficult time making a decision when faced with too many options. The resulting effects of choice overload…read more >
The Flexible Work Boom and What it Means for Leaders

The Flexible Work Boom and What it Means for Leaders

Less than a decade ago the U.S. experienced a recession. At the same time a sizable chunk of millennials were graduating from college. (I was one of them.) The result of this American job crisis, and tightened budgets in offices and homes-- prompted alternative options for flexible work and living. The long term effect is that today a large group of millennials (who will make up ¾ of the workforce in the next 5 years) expect to have more freedom in regards to work environments. Two big freedoms they desire are the ability to work from anywhere and the need…read more >
2 Habits of Olympians & Outliers that Anyone Can Leverage for Success

2 Habits of Olympians & Outliers that Anyone Can Leverage for Success

As Rio 2016 gets underway, it’s the perfect time for business professionals and leaders to recognize core attributes that make an Olympian—and how we can emulate them. Professional athletes possess many traits that are relatable to business organizations but two key habits stick out to me as the most accessible: practice and consistency. Olympians are extremely familiar with these because they impact change. Maybe that’s why  Malcolm Gladwell introduced the “10,000 hour rule” in Outliers. He makes the case that becoming successful at anything requires practicing a specific task for 10,000 hours. Practice is hours, sweat equity, dedication, sacrifice, goal-setting, and…read more >