7 Sales Training Mistakes To Avoid

7 Sales Training Mistakes To Avoid

Companies spend billions of dollars on sales training each year, yet most training fails to have long-term impact. It doesn’t drive the behavior change necessary for true sales performance improvement. The result: billions of dollars wasted on short-term boosts in sales at best. Training can fail right away when it doesn’t go well, or it can fail months later when the results prove underwhelming. Either way, sales training fails often. When it does, it’s usually because of common sales training mistakes. Companies that avoid these mistakes not only have more successful and effective sales training programs, they achieve increases in…read more >
What Happens When Sales Training Isn’t Reinforced

What Happens When Sales Training Isn’t Reinforced

Without even the slightest prodding from you, every night your sales team goes home and curls up by the fire with their cup of General Foods International Coffee, sets Pandora on the Yianni channel, and reviews their sales training binders over and over again. Right. If you don’t reinforce sales training, make it easy for the team to stay engaged, and stay on it with enough energy (most don’t), even good training is likely to fail eventually. PLEASE CLICK HERE to read Mike Schultz’s outstanding 2012 blog post on the TrainingIndustry.com website. In it he details seven practical ideas, including:…read more >