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Dell Interview

Uploaded on Dec 09, 2007 / 498 views / 6664 impressions / 3 comments

Description

I just recently went to visit Caroline Dietz, John Pope and Lionel Menchaca at Dell Computer to talk to them about their awesome shift from being a commoditized, overly traditional marketing brand to being a community driven brand. :)

Tags

  • lionel menchaca
  • social capital
  • caroline dietz
  • social capitalists
  • dell idea storm
  • tara hunt
  • dell
  • how to be a social capitalist
  • interview
  • john pope

3 comments

alexdc 3:14

Dec 13, 2007

1,700 ideas in the first week!

EricSkiff 2:19

Dec 09, 2007

This is such a key moment and a great statement on how social media can change the public perception of a company.

You can transform from a "faceless corporation" to good people working at a company just by allowing your employees to speak in real, unfiltered voices.

EricSkiff

Dec 09, 2007

These videos are outstanding! Thank you for sharing them while you work on the book, I've already started pointing people to them as excellent references.

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