Ken Auletta, the author of "Googled: The End of the World as We
Know It," explains why Google Inc. (NASDAQ:GOOG) reportedly tried
to buy Twitter Inc. last spring and invest in Facebook Inc. before
Microsoft Corp. (NASDAQ:MSFT) backed it. In The Deal's video
interview, the New Yorker writer also gives his assessment of the
real-time search partnerships Google struck with Twitter and
Facebook late last year. We caught up with Auletta earlier this
week at the Software and Information Industry Association Summit.
Watch the video below or download it at iTunes. -- Mary Kathleen
Flynn