Corporate Blogging Strategies
Uploaded on Apr 30, 2010 / 2 views / 4 impressions / 0 comments
Description
Blogging isn’t just for individuals, and Chris
Baggott, the cofounder of ExactTarget and CEO of Compendium
Blogware, is an expert on its corporate applications. In this
interview with Abby Johnson, Baggott recommends corporate...
Blogging isn’t just for individuals, and Chris
Baggott, the cofounder of ExactTarget and CEO of Compendium
Blogware, is an expert on its corporate applications. In this
interview with Abby Johnson, Baggott recommends corporate blogging
as a way of meeting possible customers, and in terms of who should
be behind the company’s keyboard, discusses
whether the CEO or some enthusiastic underlings might be the better
choice.
