Known for her personalized mail order gifts, Lillian Vernon launched a catalogue business that grew to become a household name. Yet few know the woman behind this self branded enterprise that started at a kitchen table with $2,000 of wedding money and rose to become the first female owned business listed on the American Stock Exchange. Fleeing Germany just before the start of World War II, Lilian Vernon launched her company in 1951, a time when women in business were scarce let alone women entrepreneurs. At its peak, Lillian Vernon employed 5,300 and had $287 M in revenue. Lillian is humorous and strong, and was a pioneer for women in business and that is why I am Obsessed with Lillian Vernon.
xO,
Sam
www.lillianvernon.com