ACTRESS HOLLY ROBINSON PEETE TO STAR IN NEW TOTAL® ADVANCED WHITENING TOOTHPASTE COMMERCIAL FOR COLGATE
Uploaded on May 05, 2008 / 80 views / 102 impressions / 0 comments
Description
ACTRESS HOLLY ROBINSON PEETE TO STAR IN NEW TOTAL® ADVANCED WHITENING TOOTHPASTE COMMERCIAL FOR COLGATE
Colgate-Palmolive unveiled a new commercial today starring Hollywood favorite Holly Robinson Peete. The innovative...
ACTRESS HOLLY ROBINSON PEETE TO STAR IN NEW TOTAL® ADVANCED WHITENING TOOTHPASTE COMMERCIAL FOR COLGATE
Colgate-Palmolive unveiled a new commercial today starring Hollywood favorite Holly Robinson Peete. The innovative commercial, entitled "Spotlight," introduces consumers to the new Colgate Total® Advanced Whitening toothpaste.
"As a businesswoman, philanthropist, wife and mother, Holly knows the importance of maintaining a healthy and white smile," said David Cardona, Colgate Multicultural Marketing Director. "It was extremely important for us to select a positive individual who consumers could relate to and who understands the significance of new Colgate Total® Advanced Whitening toothpaste."
The new toothpaste combines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced whitening silica system that helps remove surface stains for healthier and whiter teeth.1 The result is a product that whitens 30 percent more effectively2 and is gentle enough for everyday use.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/colgate/33039/
