Understanding the identity and image of the West Midlands region
Uploaded on Apr 19, 2010 / 14 views / 187 impressions / 0 comments
Description
Presentation by Leslie De Chernatony, Professor of Brand Marketing
at Universita della Svizzera italiana and Aston Business School.
This presentation was given at a workshop hosted by the West
Midlands Regional Observatory on 14th April 2010 in...
Presentation by Leslie De Chernatony, Professor of Brand Marketing
at Universita della Svizzera italiana and Aston Business School.
This presentation was given at a workshop hosted by the West
Midlands Regional Observatory on 14th April 2010 in Birmingham,
looking at image and identity of England's West Midlands region.
