You have a business question one that matters. And you need the RIGHT answer. You can ask a couple friends or colleagues. But those sample sets are far too small. And friends and colleagues are not always objective. You could go the classical market research route. That takes a lot of time, money and adds a layer of complexity sometimes a lot more complexity than is required.
Or you could go with 100WiseMen. All together our WiseMen have over 2,500 years of experience. Theyre not your friends or colleagues; theyre business experts who have walked more than a few miles in your shoes.