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According to Guy Kawasaki, the Co-founder of Alltop, the best way
to use Twitter is for marketing. He is anything but shy when it
comes to both his love and usage for the microblogging service.
However, not everyone agrees with...

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According to Guy Kawasaki, the Co-founder of Alltop, the best way
to use Twitter is for marketing. He is anything but shy when it
comes to both his love and usage for the microblogging service.
However, not everyone agrees with his stance. He has especially
received criticism from the SEO community.

One area of controversy is in regards to Kawasaki sending out
the same tweet multiple times, a practice some people refer to as
spam. Secondly, he has been greatly criticized for the
“ghosts,” or other people he
has tweeting for him.

In spite of the scrutiny, Kawasaki defends his strategy on
Twitter. In a Q & A post on his blog, he explained his
reasoning for repeating his tweets. He said:

“I repeat a handful of my tweets because I
don’t assume that all my followers are reading me
24 x 7 x 365. This is the same reason that ESPN and CNN repeat the
same news stories (without updates, simply identical reports)
throughout the day.”

In response to the opposition of his ghosts, Kawasaki told
WebProNews:

“At the end of the day, the ultimate test is
not who tweeted it, as much as, is it
interesting.”

As a result of the controversy, his ghosts now identify when
they are tweeting. Ironically, he said that one of his ghosts
actually gets retweeted more than he does.

Although his usage of Twitter has been brought under attack
numerous times, it doesn’t appear to be affecting
his success on the service at all. Since Twitter is a free and open
platform, is there really a wrong way to use it?

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