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Uploaded on Mar 22, 2011 /
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Are we at the end of the beginning or the beginning of the end?
Extending to the social business
Irrational or emotional?
Comparing SAP and Oracle
Understanding the perception gap
The emotional context
What are the requirements for SCRM?
What skills are we missing to understand the data?
Do we have analysis tools to understand intent?
Content, context, process
Edge case scalability?
I'm not sure I agree with your comment on how the social customer has always existed, Esteban. I posted my thoughts here: http://andrewbschultz.com/been-there-forever-determining-the-true-d-o-b-of-the-social-customer/ .
Am I understanding you incorrectly? I don't believe the social customer could have come into existence the way it has without the recession and its impact on social media, cloud computing, and consumer behavior.