Google Inc.'s $750 million acquisition of AdMob Inc. and Apple
Inc.'s $270 million purchase of Quattro Wireless may be just the
beginning of a new wave of M&A in digital advertising. In this
video interview with The Deal, David Pakman, the former CEO of
eMusic who last year became a partner at venerated venture capital
firm Venrock, predicts we'll see more consolidation in online
advertising as Google Inc., Microsoft Corp. and Yahoo! Inc. will
use acquisitions to drive growth. Promising digital advertising
sectors include online video, social media, real-time Web, mobile
devices, such as Apple's iPad, and Apple's new iAd mobile ad
platform. Watch the video below or download it on iTunes -- Mary
Kathleen Flynn