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CANTON, Mass. (July 15, 2010) – Churning 65 never tasted so
good! To kick off the ice cream icon’s 65th birthday,
Baskin-Robbins, the world’s largest ice cream chain, is announcing
the...

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For more info visit newsinfusion.com

CANTON, Mass. (July 15, 2010) – Churning 65 never tasted so
good! To kick off the ice cream icon’s 65th birthday,
Baskin-Robbins, the world’s largest ice cream chain, is announcing
the retirement of five signature flavors to its world famous “Deep
Freeze” to make room for even more innovative flavors in the brand’s
already extensive flavor repertoire.

Today, at Baskin-Robbins corporate headquarters, five classic
flavors will be heralded and officially retired as thousands of
employees cheer them on as they head to the “Deep Freeze.” The five
retiring flavors include:

· French Vanilla (1945), one of the first flavors launched by
Irv Robbins and Burt Baskin, a classic rich vanilla ice cream made
with egg yolks.

· Caramel Praline Cheesecake (1970), vanilla cheesecake ice
cream swirled with a caramel ribbon and pralined pecans.

· Campfire S’mores (1975), milk chocolate ice cream with a
marshmallow ribbon and crunchy graham cracker bits.

· Apple Pie a La Mode (1976), vanilla ice cream with real apple,
crunchy pie crust and a caramel cinnamon crème ribbon.

· Superfudge Truffle (2007), decadent chocolate fudge ice cream
with chunks of chocolate ganache and toffee truffle pieces.The
retiring flavors will be available only until supplies last.

“For 65 years Baskin-Robbins has been known for fun ice cream
flavors that are reflective of the times,” said Srinivas Kumar,
Chief Brand Officer, Baskin-Robbins Worldwide. “Over the decades we
have retired some of our iconic flavors into our Deep Freeze—like
Miami Ice from the 1980’s and Beatlenut in the 1960’s--but never
before have five flavors gone into the Deep Freeze at one time. By
retiring these great flavors we are marking Baskin-Robbins
milestone birthday celebration but also making room in our flavor
library for new flavor innovation.”

Throughout the country and throughout the world, ice cream
enthusiast

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