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NY Video 2.0 Meetup - July 9, 2007 - What's Next for Online Video Advertising?

Uploaded on Jul 10, 2007 / 759 views / 9616 impressions / 7 comments

Description

Dan Rayburn of Streaming Media will be moderating a panel discussion with industry leaders from NBC, OMD, DoubleClick and ScanScout at our July meetup. Please note that we've moved our regular meeting...

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Dan Rayburn of Streaming Media will be moderating a panel discussion with industry leaders from NBC, OMD, DoubleClick and ScanScout at our July meetup. Please note that we've moved our regular meeting date to accommodate this special event.
Panel Title: Beyond Pre-Roll: What's Next for Online Video Advertising?
Full Description Here: http://web.meetup.com/13/calendar/5834210/

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Tags

  • video2meetup
  • nyvideo2meetup
  • Video Advertising 41:54
  • ad complexity 69:05
  • Impression 47:33
  • CPM Prices 60:19
  • EVP Strategy and Development 14:18
  • Double Click 11:29
  • ad network 34:11
  • 3rd party ad buying 53:27
  • healthy 53:27
  • VP of Advertising 12:19
  • Start of Panel Discussion 10:09
  • standard 48:56
  • Jed Savage 14:18
  • Streaming Media 10:09
  • Product Manager 11:29
  • Dan Rayburn 10:09
  • OMD 12:58
  • NBBC 12:19
  • Jeff Minsky 12:58
  • Emerging Media 11:29
  • Director of Digital Media 12:58
  • CPM vs CPC 81:41
  • Robert Victor 11:29
  • Kevin J. McGurn 12:19
  • introductions 1:42
  • ScanScout 14:18
  • best format for video advertising 25:33
  • ad publisher 34:11
  • post buffer 48:56
  • video impression 48:56
  • ad platform 34:11
  • actual budget 41:54

7 comments

atmasphere

Jul 11, 2007

I'm 45 min north... easy.

atmasphere

Jul 11, 2007

wish I knew about this before it happened...

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cdevroe 1:41

Jul 11, 2007

I see they've gotten a new room this month? I like the tables, that'd make things much, much nicer.

sandieman 46:51

Jul 10, 2007

no brand impact on advertising with DVR's versus traditional cable advertising, interesting

sandieman 44:35

Jul 10, 2007

60-70% higher CPM price for online video seems a little high, but Jeff really get's this stuff

sandieman 9:06

Jul 10, 2007

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