NY Video 2.0 Meetup - July 9, 2007 - What's Next for Online Video Advertising?

Uploaded on Jul 10, 2007 / 760 views / 9620 impressions / 7 comments


Description

Dan Rayburn of Streaming Media will be moderating a panel discussion with industry leaders from NBC, OMD, DoubleClick and ScanScout at our July meetup. Please note that we've moved our regular meeting date to accommodate this special event.
Panel Title: Beyond Pre-Roll: What's Next for Online Video Advertising?
Full Description Here: http://web.meetup.com/13/calendar/5834210/

Tags

  • video2meetup
  • nyvideo2meetup
  • CPM vs CPC 81:41
  • introductions 1:42
  • Start of Panel Discussion 10:09
  • Double Click 11:29
  • Product Manager 11:29
  • VP of Advertising 12:19
  • ScanScout 14:18
  • best format for video advertising 25:33
  • EVP Strategy and Development 14:18
  • ad complexity 69:05
  • Video Advertising 41:54
  • standard 48:56
  • Kevin J. McGurn 12:19
  • OMD 12:58
  • video impression 48:56
  • CPM Prices 60:19
  • Jed Savage 14:18
  • ad network 34:11
  • Impression 47:33
  • ad publisher 34:11
  • Dan Rayburn 10:09
  • Streaming Media 10:09
  • NBBC 12:19
  • post buffer 48:56
  • Robert Victor 11:29
  • Director of Digital Media 12:58
  • actual budget 41:54
  • Emerging Media 11:29
  • healthy 53:27
  • Jeff Minsky 12:58
  • ad platform 34:11
  • 3rd party ad buying 53:27