Presentation by Shel Holtz at the 2011 Blogworld and New Media Expo in Los Angeles, Saturday, November 5, 2011. This video is only one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos -- plus nearly 100 bonus interviews and other bonus content -- by picking up the entire Virtual Ticket here: http://www.blogworldexpo.com/virtual-ticket-la-2011/