Posh Totty Zara Phillips Land Rover Advert - Viral?

Tue, 15 Jul 2008 11:03:36 GMT

When does a video become elevated to viral video? This offering of Posh Totty - "Zara Phillips in a Land Rover Advert - Viral Marketing Campaign" has been confidently released with the assumption that it will become a successful "viral campaign" and it being reported as such by the national press. It is hoped that British Olympian and all round posh totty Zara Phillips will create media buzz and interest in the sport of Eventing and Land Rover can take advantage of the exposure by positioning itself as a Great British brand supporting British sport. The video tagged - amateur, distasteful, posh, tart, facial, snot, wubbish - and a worrying number of "hung like a horse" is an appalling example of the rich poor divide that prevails in today's Britain - promoting the exclusivity of posh totty sports such as Eventing whilst the rough boys down the park are expected to support yet rarely have chance to take part in. Fair play - the lad has a crack at posh totty - Zara Phillips - which amuses but the facial shot of the horrid horse sneezing a dollop of snot across his face is unacceptable. Land Rover - A Great British brand would be better to exploit its recent generous donation of 60 Land Rover Defenders http://www.viddler.com/explore/yarr/videos/2/ to the British Red Cross as part of the 60 Years of Land Rover Celebrations.Zara Phillips' association with Land Rover began earlier this year when she was featured straddling a Freelander to help regain public confidence in the model after a bout of poor reviews were written about the old style yarr

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Posh Totty Zara Phillips Land Rover Advert - Viral?