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http://www.reachd.com - I define search engine optimization in a very simple way. It is making Google's job easier. They are browsing the web looking for great new content and when they come to your site, do they have to work hard to understand what your website is about. One way to ensure they know what a particular page is about on your website is to use your keyword phrase in visible text on the website. Images are not text. So, identify your keyword phrase and then include it on the important pages of your website.
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