Viddler

THURSDAY 25th JUNE: Celebrity chef Brian Turner is today teaming with Prostate UK and the British Association of Urological Surgeons (BAUS) in Glasgow to highlight how up to 10,000 thousand male lives in the UK could be saved every year if men only overcame their male pride, booked themselves a simple medical check up and made some important changes in their diet to prevent the on-set of prostate cancer.

The new report revealed at the BAUS annual conference shows that despite the fact that 9 out of 10 men know where their prostate gland is, 4 our of 10 men (39%) are still unwilling to have a medical check-up because they don’t think they are at risk of developing any disease. A quarter of men live in fear of the medical examination believing that the check-up is too intrusive, 10% of men believe the check-up is too embarrassing and 1 in 25 feel that a prostate check is an invasion of their masculinity.

Each year 221,000 men die of prostate cancer and 678,000 men live with the condition. If caught early it's a treatable disease but it seems that embarrassment, ignorance and macho attitudes are preventing men from getting it checked out.

The conference aims to communicate a holistic approach to treating prostate cancer - in effect, a new approach to treating the disease. As well as discussing progress in hormone therapy, topics for debate at the conference will also touch on diet, exercise and sexuality. Attending delegates are made up of urological surgeons and specialists from the UK and around the world. Celebrity chef Brian Turner will be cooking prostate cancer friendly recipes on the stand, and there will also be exercise bikes with men demonstrating exercises that are beneficial for men with prostate cancer. Distributed by Tubemogul.