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Behind The Money: Sometrics measures ad effectiveness on the social Web, says founder Ian Swanson Favorite

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New York http://www.thedeal.com/blogs

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In this Behind the Money video interview, Sometrics co-founder and CEO Ian Swanson talks about the trends and about his company's new tools for the social Web, which are aimed at measuring brand perception and advertising effectiveness. Sometrics' backers include The Mail Room Fund and Greycroft Partners LLC.

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