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Why entrepreneurs, investors love New York

Mon, 12 Oct 2009 16:40:00 GMT

From First Round Capital's Charlie O'Donnell to Greycroft Partners' Alan Patricof, New York's technology entrepreneurs and investors say why they love New York in The Deal's video, shot at the nextNY-hosted Shake Shack II, a hot party for 300 of the most savvy folks on the city's tech scene. Watch the video below or download it on iTunes. - Mary Kathleen Flynn

By thedealvideo

Tags : 101 (0:00) , Alan (0:41) , Avner (0:23) , Boxee (0:23) , Charlie (0:00) , Ehrenberg (0:43) , Entreprenuers (0:05) , Greycroft (0:41) , Infroarbitrage (0:43) , New, New (0:05) , O'Donnell (0:00) , Partners (0:41) , Path (0:00) , Patricof (0:41) , Roger (0:43) , Ronen (0:23) , Shack, Shake, Street (0:32) , Technology, Wall (0:32) , Yelp (0:16) , York, York (0:05) , capital, venture

Starbucks coffee put Greycroft's Lipsher through biz school

Fri, 25 Sep 2009 17:36:01 GMT

A java jolt has helped many a student through an all-nighter, but for Greycroft Partners' Drew Lipsher, coffee played a significant role in underwriting his business school education. At the recent Shake Shack II party, Lipsher told The Deal's Mary Kathleen Flynn that he met Starbucks Corp. (NASDAQ:SBUX) founder Howard Schultz in 1991 at Kellogg's Entrepreneur Club and noticed immediately that the entrepreneur had the process of launching a Starbucks cafe "down to a science." During the summer between his first and second years, Lipsher "scraped together every penny I could so that I could buy shares in Starbucks when it went public in 1992." The move paid off for Lipsher, an obsessive coffee guzzler who prefers the Dunkin Donuts brand. When he got his MBA, he was debt-free. Watch the video below or download it on iTunes.- Maria Woehr and Mary Kathleen Flynn

By thedealvideo

Tags : Business, Donuts, Drew, Dunkin, Greycroft, Kellogg, Lipsher, Management, New, Partners, School, Starbucks, York, of, technology

Buddy Media's Mike Lazerow on social media ads

Fri, 29 May 2009 18:40:01 GMT

In The Deal's Behind the Money video interview, Lazerow talks about the challenges and opportunities of advertising on social networks.

By thedealvideo

Tags : Buddy, Capital, Ehrenberg, European, Founders, Fund, Greycroft, Howard, Lazerow, Lindzon, Mark, Media, Mike, Partners, Peter, Pincus, Roger, Softbank, Thiel

Behind The Money: Greycroft's Drew Lipsher on digital media

Wed, 11 Feb 2009 19:17:00 GMT

Drew Lipsher, a partner at early-stage venture capital firm Greycroft Partners LLC, says the continued pressure on traditional media companies means opportunities for startups. "It is a great time for a lot of young companies focusing on digital media," says Lipsher in this episode of The Deal's Behind the Money show. "The biggest challenge is, How do you build a company that's a large enough scale so that it's attractive to the major media companies?" The startups that have the best opportunities fall into two categories: those that have the ability to scale in consumption, audience or revenues; and those that are building "pieces of the services side of the media business that are going to help drive the scale," says Lipsher. In the latter camp, there are opportunities for new businesses to develop advertising metrics, such as measuring brand lift and consumer engagement. Before becoming a venture capitalist, Lipsher, 42, had a long career in media, serving in executive roles at IGA, BMG Entertainment and Warner Music Group. At Greycroft, he has led the firm's investments in ImageSpan LLC, a service provider for digital content production, licensing and acquisition; MDX Medical LLC, developer of physician finder Vitals.com; and Worldwide Biggies, a digital entertainment studio founded by Albie Hecht, former president of Nickelodeon Entertainment and Spike TV. Watch the video below or download it at iTunes. - Mary Kathleen Flynn

By thedealvideo

Tags : ad, advertising, digital, drew, greycroft, lipsher, llc, m&a, media, metrics, online, partners

Behind The Money: Sometrics measures ad effectiveness on the social Web, says founder Ian Swanson

Fri, 14 Nov 2008 08:40:00 GMT

In this Behind the Money video interview, Sometrics co-founder and CEO Ian Swanson talks about the trends and about his company's new tools for the social Web, which are aimed at measuring brand perception and advertising effectiveness. Sometrics' backers include The Mail Room Fund and Greycroft Partners LLC.

By thedealvideo

Tags : analytics, capital, fund, greycroft, ian, llc, mail, partners, room, sometrics, swanson, technology, the, venture, web

Behind The Money; Alan Patricof Part 2

Tue, 04 Nov 2008 19:43:02 GMT

The Deal's Mary Kathleen Flynn speaks with Greycroft's Alan Patricof about toughing it out through economic cycles

By thedealvideo

Tags : alan, capital, greycroft, m&a, patricof, technology, venture