thebrandbuilder's videos

BMW Corporate Driving Experience

Fri, 21 Aug 2009 10:34:00 GMT

A few of us got to drive BMWs pretty fast on a performance course. This is the video.

By thebrandbuilder

Tags : BMW, blanchard, brandbuilder, driving, olivier, performance, school

Social Media ROI - Part 9

Wed, 22 Jul 2009 04:31:01 GMT

Social Media R.O.I. - Part 9: From Activities timelines to outcome timelines.

By thebrandbuilder

Tags : Media, ROI, Social, blanchard, brandbuilder, olivier, timelines

Social Media ROI - Part 8

Tue, 21 Jul 2009 04:49:00 GMT

Social Media ROI - Part 8: Intro to timelines

By thebrandbuilder

Tags : Media, ROI, Social, blanchard, brandbuilder, olivier, timelines

Social Media ROI - Parts 6 and 7

Thu, 09 Jul 2009 04:04:01 GMT

Part 6: Defining the "R" and the "I" in ROI as they pertain to social media, once and for all. Part 7: Outlining the Social Media ROI narrative - Investment, Action, reaction, non-financial impact, financial impact (Return).

By thebrandbuilder

Tags : Media, ROI, Social

You are always in Beta

Thu, 02 Jul 2009 05:06:00 GMT

The moment you think you've found the perfect business model and adopt an "if it isn't broken, don't fix it" mindset, you're as good as dead.

By thebrandbuilder

Tags : adaptive, always, beta, business, continuous, improvement, in, media, perpetual, response, social, stress

Is your Social Media Director qualified?

Wed, 01 Jul 2009 03:17:03 GMT

What qualifies someone to become a Social Media Director?

By thebrandbuilder

Tags : blanchard, brandbuilder, media, olivier, social

My trip to Boston

Fri, 26 Jun 2009 20:44:05 GMT

My trip to Boston

By thebrandbuilder

Tags : 6, Armano, Blanchard, Boston, Brogan, Olivier, Radian, brandbuilder