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    <title>Viddler &gt; Global Tag - mcdonald</title>
    <link>http://www.viddler.com/explore/tags/global/mcdonald/</link>
    <description>Videos tagged with mcdonald</description>
    <pubDate>Wed, 30 Dec 2009 22:32:08 GMT</pubDate>
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      <link>http://www.viddler.com/</link>
      <description>Viddler.com - Upload, Enhance, Share</description>
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    <item>
      <title>Reason Is Treason</title>
      <link>http://www.viddler.com/explore/thedothatgirl/videos/27/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/videos/27/&quot; title=&quot;Reason Is Treason &quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_d7599ad2.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Reason Is Treason &quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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Lindsey McDonald, ambitious, often conflicted and driven by his desire to destroy Angel. Character Study from AtS S1 &amp; 2 &lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/&quot; &gt;thedothatgirl&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/Angel&quot;&gt;Angel&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/AtS&quot;&gt;AtS&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/Christian&quot;&gt;Christian&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/Kane&quot;&gt;Kane&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/Lindsey&quot;&gt;Lindsey&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thedothatgirl/tags/McDonald&quot;&gt;McDonald&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/d7599ad2/" length="264" type="application/x-shockwave-flash" />
      <pubDate>Tue, 01 Dec 2009 11:55:01 GMT</pubDate>
      <guid>http://www.viddler.com/explore/thedothatgirl/videos/27/</guid>
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        <media:category label="Tags">Angel AtS Christian Kane Lindsey McDonald</media:category>
        <media:credit role="author" scheme="urn:ebu">thedothatgirl</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_d7599ad2.jpg" width="114" height="84" />
        <media:title>Reason Is Treason</media:title>
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    </item>
    <item>
      <title>Reaching Your Audience Through Online Video</title>
      <link>http://www.viddler.com/explore/webpronews/videos/197/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/197/&quot; title=&quot;Reaching Your Audience Through Online Video&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_a61bf122.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Reaching Your Audience Through Online Video&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broadcasting Group talks about current trends and misconceptions regarding advertisers and online video.

While advertisers realize the need for customized and engaging content, they do not always understand that their video may not go viral. Vernet said a viral video is “a real moment happening.” Although competing with viral cat videos is difficult, advertisers can succeed by using creativity to create good online content.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/AJ&quot;&gt;AJ&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Vernet&quot;&gt;Vernet&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/online&quot;&gt;online&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pubcon&quot;&gt;pubcon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/video&quot;&gt;video&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/a61bf122/" length="367" type="application/x-shockwave-flash" />
      <pubDate>Tue, 24 Nov 2009 17:32:01 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/197/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/197/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/197/" />
        <media:category label="Tags">AJ Vernet mcdonald mike online pubcon video webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_a61bf122.jpg" width="114" height="84" />
        <media:title>Reaching Your Audience Through Online Video</media:title>
      </media:content>
    </item>
    <item>
      <title>Yahoo's David Roth on Paid Search and Branding</title>
      <link>http://www.viddler.com/explore/webpronews/videos/196/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/196/&quot; title=&quot;Yahoo's David Roth on Paid Search and Branding&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_b50dd4ac.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Yahoo's David Roth on Paid Search and Branding&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.

Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: “It’s You!” The tagline’s intention is to put a focus on users and show that Yahoo has something for everyone.

Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/David&quot;&gt;David&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Roth&quot;&gt;Roth&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/paid&quot;&gt;paid&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pubcon&quot;&gt;pubcon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/search&quot;&gt;search&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/yahoo&quot;&gt;yahoo&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/b50dd4ac/" length="316" type="application/x-shockwave-flash" />
      <pubDate>Mon, 23 Nov 2009 18:11:01 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/196/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/196/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/196/" />
        <media:category label="Tags">David Roth mcdonald mike paid pubcon search webpronews yahoo</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_b50dd4ac.jpg" width="114" height="84" />
        <media:title>Yahoo's David Roth on Paid Search and Branding</media:title>
      </media:content>
    </item>
    <item>
      <title>Lee Odden: Search + Social = Better ROI</title>
      <link>http://www.viddler.com/explore/webpronews/videos/195/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/195/&quot; title=&quot;Lee Odden: Search + Social = Better ROI&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_df95dbae.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Lee Odden: Search + Social = Better ROI&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.

Typically, people use social media for branding and customer engagement. With search, people want to increase sales and leads by being more visible. But a joint effort produces better results. Take, for example, the Wal-Mart Check Out blog. It has 16,000 inbound links and is great for engagement, but it has a severe lack of SEO. The site ranks for phrases such as “checkout” but not for any of its content.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Engines&quot;&gt;Engines&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Lee&quot;&gt;Lee&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/McDonald&quot;&gt;McDonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Media&quot;&gt;Media&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Mike&quot;&gt;Mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Odden&quot;&gt;Odden&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/PubCon&quot;&gt;PubCon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/SEO&quot;&gt;SEO&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Search&quot;&gt;Search&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Social&quot;&gt;Social&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/WebProNews&quot;&gt;WebProNews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/df95dbae/" length="237" type="application/x-shockwave-flash" />
      <pubDate>Fri, 20 Nov 2009 17:45:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/195/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/195/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/195/" />
        <media:category label="Tags">Engines Lee McDonald Media Mike Odden PubCon SEO Search Social WebProNews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_df95dbae.jpg" width="114" height="84" />
        <media:title>Lee Odden: Search + Social = Better ROI</media:title>
      </media:content>
    </item>
    <item>
      <title>How Local Search Is Being Redefined</title>
      <link>http://www.viddler.com/explore/webpronews/videos/193/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/193/&quot; title=&quot;How Local Search Is Being Redefined&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_6349fc.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;How Local Search Is Being Redefined&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.

As Clement explains to WebProNews, local search is not just about latitude and longitude. The context of the search also needs to be included into the equation. Some people may be searching from their mobile devices and want real-time results, while others may be performing local searches for the next day.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/2009&quot;&gt;2009&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Clement&quot;&gt;Clement&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Darrin&quot;&gt;Darrin&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/local&quot;&gt;local&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/maponics&quot;&gt;maponics&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pubcon&quot;&gt;pubcon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/search&quot;&gt;search&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/6349fc/" length="245" type="application/x-shockwave-flash" />
      <pubDate>Fri, 20 Nov 2009 17:34:03 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/193/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/193/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/193/" />
        <media:category label="Tags">2009 Clement Darrin local maponics mcdonald mike pubcon search webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_6349fc.jpg" width="114" height="84" />
        <media:title>How Local Search Is Being Redefined</media:title>
      </media:content>
    </item>
    <item>
      <title>Bruce Clay on the Business of Local Search</title>
      <link>http://www.viddler.com/explore/webpronews/videos/192/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/192/&quot; title=&quot;Bruce Clay on the Business of Local Search&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_bf0e7805.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Bruce Clay on the Business of Local Search&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false.

First of all, small businesses do not always realize that they are competing with businesses with large budgets. Small businesses naturally have small budgets, but they need to provide the same level of optimization as their competition in order to adequately compete.

Secondly, small businesses think that they only need to do local search optimization. Clay points out that, just because a business is small and local, doesn’t mean that it doesn’t need to fix its entire website. He says:

“No matter what, the work is pretty much the same. No matter how you want to cut it, SEO is SEO.”&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/2009&quot;&gt;2009&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Bruce&quot;&gt;Bruce&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/clay&quot;&gt;clay&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/local&quot;&gt;local&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pubcon&quot;&gt;pubcon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/search&quot;&gt;search&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/bf0e7805/" length="398" type="application/x-shockwave-flash" />
      <pubDate>Fri, 20 Nov 2009 16:24:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/192/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/192/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/192/" />
        <media:category label="Tags">2009 Bruce clay local mcdonald mike pubcon search webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_bf0e7805.jpg" width="114" height="84" />
        <media:title>Bruce Clay on the Business of Local Search</media:title>
      </media:content>
    </item>
    <item>
      <title>Google's Frederick Vallaeys Talks Changes in Online Advertising</title>
      <link>http://www.viddler.com/explore/webpronews/videos/191/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/191/&quot; title=&quot;Google's Frederick Vallaeys Talks Changes in Online Advertising&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_382a0e4e.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Google's Frederick Vallaeys Talks Changes in Online Advertising&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
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It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.

Ads have traditionally consisted of three lines of text, but Vallaeys indicated that they would soon be changing. Google advertising has to keep up with the company’s organic side and integrate platforms such as universal search, images, video, and more, into ads.

He said, “We really can’t have the advertising product lag behind and not be as visually appealing, if you will, and as a result, maybe have advertisers not get as many clicks as they could’ve.”

Vallaeys also predicted changes to come in regards to advertising for mobile devices. In the past, the ad text had to be shorter for mobile devices, but as mobile technology has developed and advanced, the text can now simply be enabled to fit. In addition, ads can be specifically targeted and relevant for mobile needs.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
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&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Frederick&quot;&gt;Frederick&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Vallaeys&quot;&gt;Vallaeys&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/adwords&quot;&gt;adwords&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/google&quot;&gt;google&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/382a0e4e/" length="314" type="application/x-shockwave-flash" />
      <pubDate>Fri, 20 Nov 2009 16:08:02 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/191/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/191/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/191/" />
        <media:category label="Tags">Frederick Vallaeys adwords google mcdonald mike webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_382a0e4e.jpg" width="114" height="84" />
        <media:title>Google's Frederick Vallaeys Talks Changes in Online Advertising</media:title>
      </media:content>
    </item>
    <item>
      <title>Marketing in the Age of Google</title>
      <link>http://www.viddler.com/explore/webpronews/videos/190/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/190/&quot; title=&quot;Marketing in the Age of Google&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_c2091fcb.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Marketing in the Age of Google&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.

Although it is not a technical SEO book, it does contain high-level strategies for incorporating search into the overall business process. It includes valuable search data consisting of searcher behavior, market research, and information for building a searcher persona.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/blue&quot;&gt;blue&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/by&quot;&gt;by&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/fox&quot;&gt;fox&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/google&quot;&gt;google&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/nine&quot;&gt;nine&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/vanessa&quot;&gt;vanessa&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/c2091fcb/" length="500" type="application/x-shockwave-flash" />
      <pubDate>Fri, 20 Nov 2009 16:11:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/190/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/190/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/190/" />
        <media:category label="Tags">blue by fox google mcdonald mike nine vanessa webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_c2091fcb.jpg" width="114" height="84" />
        <media:title>Marketing in the Age of Google</media:title>
      </media:content>
    </item>
    <item>
      <title>Google's Matt Cutts on Site Speed and the Caffeine Update</title>
      <link>http://www.viddler.com/explore/webpronews/videos/189/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/189/&quot; title=&quot;Google's Matt Cutts on Site Speed and the Caffeine Update&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_ca8178fa.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Google's Matt Cutts on Site Speed and the Caffeine Update&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
At PubCon in Las Vegas, Matt Cutts updates us on some recent developments at Google.  He talks a bit about the impending arrival of the 'Caffeine' upgrade and touches on a new emphasis on site speed as a ranking factor. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. 

A number of people within Google consider speed to be very important to the web, as such we will likely see load speed take on increasing importance as a ranking factor.

According to Cutts, speed hasn’t played a role in rankings in the past but apparently they will in the future. Watch the video for more details about Caffeine and Google’s resources for helping webmasters improve site speed.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/2009&quot;&gt;2009&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/caffeine&quot;&gt;caffeine&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/cutts&quot;&gt;cutts&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/google&quot;&gt;google&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/matt&quot;&gt;matt&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pubcon&quot;&gt;pubcon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/site&quot;&gt;site&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/speed&quot;&gt;speed&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/ca8178fa/" length="278" type="application/x-shockwave-flash" />
      <pubDate>Tue, 17 Nov 2009 16:32:02 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/189/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/189/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/189/" />
        <media:category label="Tags">2009 caffeine cutts google matt mcdonald mike pubcon site speed webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_ca8178fa.jpg" width="114" height="84" />
        <media:title>Google's Matt Cutts on Site Speed and the Caffeine Update</media:title>
      </media:content>
    </item>
    <item>
      <title>Slamdance '09: Christopher McDonald - Spooner</title>
      <link>http://www.viddler.com/explore/thewarrenreport/videos/102/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/videos/102/&quot; title=&quot;Slamdance '09: Christopher McDonald - Spooner&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_6da2a87f_v1.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Slamdance '09: Christopher McDonald - Spooner&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Warren grabs Chris McDonald for a quick chat about working on indies, his experience at Slamdance, and Matthew Lillard.


&lt;a href="http://www.spoonermovie.com



http://www.thewarrenreport.com"&gt;http://www.spoonermovie.com



http://www.thewarrenreport.com&lt;/a&gt;

&amp;nbsp;&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/&quot; &gt;thewarrenreport&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/christopher&quot;&gt;christopher&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/city&quot;&gt;city&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/etheredge&quot;&gt;etheredge&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/park&quot;&gt;park&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/report&quot;&gt;report&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/slamdance&quot;&gt;slamdance&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/spooner&quot;&gt;spooner&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/tags&quot;&gt;tags&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/the&quot;&gt;the&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/thewarrenreport/tags/warren&quot;&gt;warren&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/6da2a87f/" length="347" type="application/x-shockwave-flash" />
      <pubDate>Thu, 12 Nov 2009 20:48:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/thewarrenreport/videos/102/</guid>
      <media:content url="http://www.viddler.com/explore/thewarrenreport/videos/102/">
        <media:player url="http://www.viddler.com/explore/thewarrenreport/videos/102/" />
        <media:category label="Tags">christopher city etheredge mcdonald park report slamdance spooner tags the warren</media:category>
        <media:credit role="author" scheme="urn:ebu">thewarrenreport</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_6da2a87f_v1.jpg" width="114" height="84" />
        <media:title>Slamdance '09: Christopher McDonald - Spooner</media:title>
      </media:content>
    </item>
    <item>
      <title>Bing's Sasi Parthasarathy Talks Security</title>
      <link>http://www.viddler.com/explore/webpronews/videos/182/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/182/&quot; title=&quot;Bing's Sasi Parthasarathy Talks Security&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_684ea276.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Bing's Sasi Parthasarathy Talks Security&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.

Bing sees blogs, forums, and social media/user generated content as the most problematic areas online. Parthasarathy says these areas have to be monitored closely. To secure your site, he suggests:

1.    Keeping all software up-to-date
2.    Maintaining strong passwords
3.    Checking plugins

He also recommends scanning your site with anti-malware tools or Spyware to further secure it.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Bing&quot;&gt;Bing&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Parthasarathy&quot;&gt;Parthasarathy&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Sasi&quot;&gt;Sasi&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/security&quot;&gt;security&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/684ea276/" length="321" type="application/x-shockwave-flash" />
      <pubDate>Thu, 15 Oct 2009 15:08:02 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/182/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/182/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/182/" />
        <media:category label="Tags">Bing Parthasarathy Sasi mcdonald mike security webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_684ea276.jpg" width="114" height="84" />
        <media:title>Bing's Sasi Parthasarathy Talks Security</media:title>
      </media:content>
    </item>
    <item>
      <title>Rob Adler on Effective Keyword Management</title>
      <link>http://www.viddler.com/explore/webpronews/videos/181/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/181/&quot; title=&quot;Rob Adler on Effective Keyword Management&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_7f686a45.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Rob Adler on Effective Keyword Management&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream - which can also help with keyword discovery - can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/adler&quot;&gt;adler&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/keyword&quot;&gt;keyword&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/management&quot;&gt;management&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/rob&quot;&gt;rob&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/7f686a45/" length="196" type="application/x-shockwave-flash" />
      <pubDate>Tue, 22 Sep 2009 16:50:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/181/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/181/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/181/" />
        <media:category label="Tags">adler jose keyword management mcdonald mike rob san ses webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_7f686a45.jpg" width="114" height="84" />
        <media:title>Rob Adler on Effective Keyword Management</media:title>
      </media:content>
    </item>
    <item>
      <title>Christopher McDonald * Stargate Universe * Happy Gilmore</title>
      <link>http://www.viddler.com/explore/realtvfilms/videos/1432/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/videos/1432/&quot; title=&quot;Christopher McDonald * Stargate Universe * Happy Gilmore&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_56fcedd7_v1.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Christopher McDonald * Stargate Universe * Happy Gilmore&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Christopher McDonald * Stargate Universe *Interior illusions - Happy Gilmore , Shooter McGavin&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/&quot; &gt;realtvfilms&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/Christopher&quot;&gt;Christopher&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/Interior&quot;&gt;Interior&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/McDonald&quot;&gt;McDonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/Stargate&quot;&gt;Stargate&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/Universe&quot;&gt;Universe&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/gilmore&quot;&gt;gilmore&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/happy&quot;&gt;happy&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/illusions&quot;&gt;illusions&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/mcgavin&quot;&gt;mcgavin&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/realtvfilms/tags/shooter&quot;&gt;shooter&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/56fcedd7/" length="154" type="application/x-shockwave-flash" />
      <pubDate>Tue, 22 Sep 2009 03:13:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/realtvfilms/videos/1432/</guid>
      <media:content url="http://www.viddler.com/explore/realtvfilms/videos/1432/">
        <media:player url="http://www.viddler.com/explore/realtvfilms/videos/1432/" />
        <media:category label="Tags">Christopher Interior McDonald Stargate Universe gilmore happy illusions mcgavin shooter</media:category>
        <media:credit role="author" scheme="urn:ebu">realtvfilms</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_56fcedd7_v1.jpg" width="114" height="84" />
        <media:title>Christopher McDonald * Stargate Universe * Happy Gilmore</media:title>
      </media:content>
    </item>
    <item>
      <title>Alex McDonald, Pro Triathlete</title>
      <link>http://www.viddler.com/explore/CoachP/videos/149/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/CoachP/videos/149/&quot; title=&quot;Alex McDonald, Pro Triathlete&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_e071a9b3.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Alex McDonald, Pro Triathlete&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
A former age group winner at Ironman USA, Alex has been a professional triathlete for some time. A practicing doctor, Alex balances his training with professional commitments, even finding time to occasionally contribute to Triathlete Magazine. He's a former gymnast, of all things, and believes that's part of what has helped him to rise above the competition. Tune in to learn more!&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/CoachP/&quot; &gt;CoachP&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Alex&quot;&gt;Alex&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Endurance&quot;&gt;Endurance&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/IETV&quot;&gt;IETV&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/InsideEnduranceTV&quot;&gt;InsideEnduranceTV&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Ironman&quot;&gt;Ironman&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/McCrann&quot;&gt;McCrann&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/McDonald&quot;&gt;McDonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Nation&quot;&gt;Nation&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Patrick&quot;&gt;Patrick&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Pro&quot;&gt;Pro&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Triathete&quot;&gt;Triathete&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Triathlon&quot;&gt;Triathlon&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/CoachP/tags/Xtri&quot;&gt;Xtri&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/e071a9b3/" length="714" type="application/x-shockwave-flash" />
      <pubDate>Mon, 21 Sep 2009 20:12:02 GMT</pubDate>
      <guid>http://www.viddler.com/explore/CoachP/videos/149/</guid>
      <media:content url="http://www.viddler.com/explore/CoachP/videos/149/">
        <media:player url="http://www.viddler.com/explore/CoachP/videos/149/" />
        <media:category label="Tags">Alex Endurance IETV InsideEnduranceTV Ironman McCrann McDonald Nation Patrick Pro Triathete Triathlon Xtri</media:category>
        <media:credit role="author" scheme="urn:ebu">CoachP</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_e071a9b3.jpg" width="114" height="84" />
        <media:title>Alex McDonald, Pro Triathlete</media:title>
      </media:content>
    </item>
    <item>
      <title>Bryan Eisenberg: Focusing on the Sales Cycle</title>
      <link>http://www.viddler.com/explore/webpronews/videos/180/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/180/&quot; title=&quot;Bryan Eisenberg: Focusing on the Sales Cycle&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_73b2614e.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Bryan Eisenberg: Focusing on the Sales Cycle&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Bryan&quot;&gt;Bryan&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Eisenberg&quot;&gt;Eisenberg&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/73b2614e/" length="308" type="application/x-shockwave-flash" />
      <pubDate>Thu, 17 Sep 2009 15:25:02 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/180/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/180/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/180/" />
        <media:category label="Tags">Bryan Eisenberg jose mcdonald mike san ses webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_73b2614e.jpg" width="114" height="84" />
        <media:title>Bryan Eisenberg: Focusing on the Sales Cycle</media:title>
      </media:content>
    </item>
    <item>
      <title>Local Search Opportunities with Bing Mobile</title>
      <link>http://www.viddler.com/explore/webpronews/videos/178/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/178/&quot; title=&quot;Local Search Opportunities with Bing Mobile&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_a8f0c7b3.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Local Search Opportunities with Bing Mobile&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
One area where Bing has attempted to differentiate itself from other search engines is in mobile search. Justin Jed,  Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want. Not only does Bing organize Web results, but it also customizes them to better meet user needs.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/bing&quot;&gt;bing&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jed&quot;&gt;jed&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/justin&quot;&gt;justin&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/a8f0c7b3/" length="178" type="application/x-shockwave-flash" />
      <pubDate>Tue, 15 Sep 2009 19:20:01 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/178/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/178/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/178/" />
        <media:category label="Tags">bing jed jose justin mcdonald mike san ses webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_a8f0c7b3.jpg" width="114" height="84" />
        <media:title>Local Search Opportunities with Bing Mobile</media:title>
      </media:content>
    </item>
    <item>
      <title>recording studio</title>
      <link>http://www.viddler.com/explore/joshuasuzanne/videos/1/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/videos/1/&quot; title=&quot;recording studio&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_5fee2217_v1.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;recording studio&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Chad Dickinson is a recording studio designer and tells us about his art.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/&quot; &gt;joshuasuzanne&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/@&quot;&gt;@&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/brothers&quot;&gt;brothers&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/chad&quot;&gt;chad&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/dan&quot;&gt;dan&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/dickinson&quot;&gt;dickinson&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/drum&quot;&gt;drum&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/dubbie&quot;&gt;dubbie&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/facebook.com&quot;&gt;facebook.com&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/joshuasuzanne.com&quot;&gt;joshuasuzanne.com&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/michael&quot;&gt;michael&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/motown&quot;&gt;motown&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/music&quot;&gt;music&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/musicians&quot;&gt;musicians&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/rags-a-gogo.com&quot;&gt;rags-a-gogo.com&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/room&quot;&gt;room&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/sound&quot;&gt;sound&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/steely&quot;&gt;steely&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/joshuasuzanne/tags/studio&quot;&gt;studio&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/5fee2217/" length="181" type="application/x-shockwave-flash" />
      <pubDate>Sun, 13 Sep 2009 22:28:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/joshuasuzanne/videos/1/</guid>
      <media:content url="http://www.viddler.com/explore/joshuasuzanne/videos/1/">
        <media:player url="http://www.viddler.com/explore/joshuasuzanne/videos/1/" />
        <media:category label="Tags">@ brothers chad dan dickinson drum dubbie facebook.com joshuasuzanne.com mcdonald michael motown music musicians rags-a-gogo.com room sound steely studio</media:category>
        <media:credit role="author" scheme="urn:ebu">joshuasuzanne</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_5fee2217_v1.jpg" width="114" height="84" />
        <media:title>recording studio</media:title>
      </media:content>
    </item>
    <item>
      <title>Marshall Simmonds Talks Traditional Media Efforts Online</title>
      <link>http://www.viddler.com/explore/webpronews/videos/176/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/176/&quot; title=&quot;Marshall Simmonds Talks Traditional Media Efforts Online&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_bc0cc013.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Marshall Simmonds Talks Traditional Media Efforts Online&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
A recent report from the Newspaper Association of America and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. That data may surprise you considering the current struggles of the newspaper industry.

For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Marshall&quot;&gt;Marshall&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/Simmonds&quot;&gt;Simmonds&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/new&quot;&gt;new&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/the&quot;&gt;the&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/tiimes&quot;&gt;tiimes&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/york&quot;&gt;york&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/bc0cc013/" length="250" type="application/x-shockwave-flash" />
      <pubDate>Fri, 11 Sep 2009 16:01:01 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/176/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/176/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/176/" />
        <media:category label="Tags">Marshall Simmonds jose mcdonald mike new san ses the tiimes webpronews york</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_bc0cc013.jpg" width="114" height="84" />
        <media:title>Marshall Simmonds Talks Traditional Media Efforts Online</media:title>
      </media:content>
    </item>
    <item>
      <title>Tim Ash Talks Landing Pages</title>
      <link>http://www.viddler.com/explore/webpronews/videos/175/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/175/&quot; title=&quot;Tim Ash Talks Landing Pages&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_fb52a8d7.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Tim Ash Talks Landing Pages&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ash&quot;&gt;ash&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/landing&quot;&gt;landing&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/pages&quot;&gt;pages&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/tim&quot;&gt;tim&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/fb52a8d7/" length="152" type="application/x-shockwave-flash" />
      <pubDate>Fri, 11 Sep 2009 13:56:04 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/175/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/175/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/175/" />
        <media:category label="Tags">ash jose landing mcdonald mike pages san ses tim webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_fb52a8d7.jpg" width="114" height="84" />
        <media:title>Tim Ash Talks Landing Pages</media:title>
      </media:content>
    </item>
    <item>
      <title>Google vs. Sponsored Blogging</title>
      <link>http://www.viddler.com/explore/webpronews/videos/174/</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.viddler.com/explore/webpronews/videos/174/&quot; title=&quot;Google vs. Sponsored Blogging&quot; &gt;&lt;img src=&quot;http://cdn-thumbs.viddler.com/thumbnail_1_933d53b4.jpg&quot; width=&quot;114&quot; height=&quot;86&quot; alt=&quot;Google vs. Sponsored Blogging&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, Michael Gray believes it is about to get revived and expanded upon.&lt;p&gt; By &lt;a href=&quot;http://www.viddler.com/explore/webpronews/&quot; &gt;webpronews&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt; Tags : &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/gray&quot;&gt;gray&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/graywolf&quot;&gt;graywolf&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/jose&quot;&gt;jose&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mcdonald&quot;&gt;mcdonald&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/michael&quot;&gt;michael&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/mike&quot;&gt;mike&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/san&quot;&gt;san&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/ses&quot;&gt;ses&lt;/a&gt;, &lt;a href=&quot;http://www.viddler.com/explore/webpronews/tags/webpronews&quot;&gt;webpronews&lt;/a&gt;&lt;/p&gt;</description>
      <enclosure url="http://www.viddler.com/player/933d53b4/" length="436" type="application/x-shockwave-flash" />
      <pubDate>Thu, 10 Sep 2009 20:29:00 GMT</pubDate>
      <guid>http://www.viddler.com/explore/webpronews/videos/174/</guid>
      <media:content url="http://www.viddler.com/explore/webpronews/videos/174/">
        <media:player url="http://www.viddler.com/explore/webpronews/videos/174/" />
        <media:category label="Tags">gray graywolf jose mcdonald michael mike san ses webpronews</media:category>
        <media:credit role="author" scheme="urn:ebu">webpronews</media:credit>
        <media:thumbnail url="http://cdn-thumbs.viddler.com/thumbnail_1_933d53b4.jpg" width="114" height="84" />
        <media:title>Google vs. Sponsored Blogging</media:title>
      </media:content>
    </item>
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