Viddler > Global Tag - JoyBoyson

Andrea Mandel-Campbell at the CMA's B2B Conference - Feb 28, 2008

Mon, 17 Mar 2008 01:49:27 GMT

At the CMA's B2B Marketing Conference in Toronto (Feb 28, 2008), Joy Boyson from OneDegree.ca interviews Andrea Mandel-Campbell, keynote speaker and author of "Why Mexicans Don't Drink Molson", an examination of unique Canadian identity, branding and marketing practices. Mandel-Campbell gives a few examples from her book on how Canadians differ from other nationalities vis a vis branding.

By onedegree

Tags : AndreaMandel-Campbell, B2BMarketing, CMA, JoyBoyson, Marketing, OneDegree

Interactive to the Max Big Day Toronto - User Generated Content

Tue, 15 Jan 2008 15:47:33 GMT

Joy Boyson interviews Warren Jansons of Canoe.ca at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Warren discusses user-generated content, peer-to-peer advertising, Facebook and the confluence of traditional media.

By onedegree

Tags : Canoe, Facebook, IABCanada, Interactive, JoyBoyson, Marketing, OneDegree, UserGeneratedContent, WarrenJansons

Interactive to the Max Big Day Toronto - Keynote: Sean Moffit

Tue, 15 Jan 2008 15:43:07 GMT

Joy Boyson interviews Sean Moffitt of Agent Wildfire, BuzzCanuck and The Influencers at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Sean answers Joy's questions about Facebook friends, the six types of influencers and and Facebook social ads. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.

By onedegree

Tags : AgentWildfire, BuzzCanuck, Facebook, IABCanada, Influencers, Interactive, JoyBoyson, Marketing, OneDegree, SeanMoffit, WOM