Viddler > Global Tag - IABCanada

Interactive to the Max Big Day Toronto - User Generated Content

Tue, 15 Jan 2008 15:47:33 GMT

Joy Boyson interviews Warren Jansons of Canoe.ca at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Warren discusses user-generated content, peer-to-peer advertising, Facebook and the confluence of traditional media.

By onedegree

Tags : Canoe, Facebook, IABCanada, Interactive, JoyBoyson, Marketing, OneDegree, UserGeneratedContent, WarrenJansons

Interactive to the Max Big Day Toronto - Keynote: Sean Moffit

Tue, 15 Jan 2008 15:43:07 GMT

Joy Boyson interviews Sean Moffitt of Agent Wildfire, BuzzCanuck and The Influencers at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Sean answers Joy's questions about Facebook friends, the six types of influencers and and Facebook social ads. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.

By onedegree

Tags : AgentWildfire, BuzzCanuck, Facebook, IABCanada, Influencers, Interactive, JoyBoyson, Marketing, OneDegree, SeanMoffit, WOM

Interactive to the Max Big Day Toronto - Mobile Advertising

Tue, 15 Jan 2008 04:33:09 GMT

Joy Boyson interviews Stacey Grant-Thompson of Rogers Canada at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Stacey discusses the future of mobile advertising in Canada, data rates and the coming of the iPhone.

By onedegree

Tags : IABCanada, Interactive, MobileAdvertising, OneDegree, Rogers, StaceyGrant-Thompson, marketing

Interactive to the Max Big Day Toronto - A Computer is Not a TV Set!

Tue, 15 Jan 2008 04:21:13 GMT

Joy Boyson interviews Anwar Sumar of Dell Canada at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Anwar answers Joy's questions about creating your own self-directed rich content to act as an advertising platform and the lessons learned.

By onedegree

Tags : AnwarSumar, DellCanada, IABCanada, Interactive, Marketing, OneDegree, WinWithDell.com

Interactive to the Max Montreal: Wiki Brands

Thu, 13 Dec 2007 03:02:06 GMT

Adele McAlear interviews Sean Moffitt of Agent Wildfire, BuzzCanuck and The Influencers at the Interactive To The Max Big Day conference in Montreal, November 20, 2007. Sean discusses his keynote presentation "Let's Get Wiki - Building Your Brand in a Customer Controlled Marketplace" answering questions about wiki brands, "The Gladwell" measurement and roadblocks to adoption. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.

By onedegree

Tags : AdeleMcAlear, AgentWildfire, Brands, BuzzCanuck, IABCanada, Interactive, Marketing, OneDegree, SeanMoffit, TheGladwell, Wiki