Viddler > Global Tag - IAB

Relevantly Speaking - April 8, 2009

Tue, 07 Apr 2009 22:14:02 GMT

This week Relevantly Speaking is covering the 2008 IAB report on internet advertising revenue. We're also giving away (and letting you know about) a stellar book by James Connor called "The Perfection of Marketing." Head on over to blog.mediatrust.com to win your copy!

By mediatrust

Tags : IAB, ad, connor, james, marketing, mediatrust, of, parent, perfection, relevantly, report, revenue, scott, speaking, stemulite, tech

Randal Rothenburg IAB

Wed, 04 Jun 2008 13:37:00 GMT

Posted on Monday, June 02, 2008 http://www.beet.tv/2008/06/online-video-st.html Online Video Standardization Coming to UGC Today in New York, the Interactive Advertising Bureau, the IAB, the consortium of online publishers, will address the complex issues surrounding advertising and user generated content in an industry event for members and the pubic. Beet won't be able to attend and we understand the event is sold out. But surely, there will be some developments from the day-long meeting. I've posted here my second, unpublished interview with Randy Rothenberg, who heads the IAB. He speaks about the imperative of standardization. A longtime chronicler of the advertising industry from his days as a New York Times reporter, Randy talks about the new opportunities surrounding online video. He says online videos can be valuable to viewers, calls some ads "service." Programming Note: It's Internet Week in NYC...and Next Week We're in Hollywood! As you may know, this is Internet Week in NYC and we will be out and about at events including Advertising 2.0 where we will interview several high level advertising execs. We are also covering events by paidContent, diggnation and others. Next week, I'm off to Hollywood to cover iHollywood and AlwaysOn Hollywood. Among plans, is a visit to the Beverly Hills HQ of MySpace to get the download on the social network's video operations and strategies. So, keep your browser right here on the purple channel. -- Andy Plesser

By BeetTV

Tags : ad, iab, standardization, ugc

Randall Rothenbert IAB

Tue, 06 May 2008 23:04:30 GMT

Posted on Monday, May 05, 2008 at 12:05 www.beet.tv It's Done: Online Video Advertising Standards Are Set by the IAB In a move that has been highly anticipated by content creators, online publishers and advertising agencies, the Interactive Advertising Bureau (IAB), the industry trade organization of online publishers, will announce today that the standardization of online video advertising has been finalized. Many of the standards, including specifics for companion ads and pre-roll ads have been widely accepted and implemented. But the newest form of video advertising, the overlay ads, has lacked standardization. The new guidelines keep the videos short, as long as 15 seconds and as short as 5. The IAB also allow "persistent" ads, meaning overlays that stay up as long as the clip is playing. The maximum length for pre-roll is 30 seconds. Most of the new standards being announced tomorrow have been posted to the IAB membership for comment. You can find them here. For an overview on the online video market and the importance of the new standards, check out this report from eMarketer published last week. There is still more work to be done in the standardization of online video advertising including pricing the value of engagement. This point was driven home in my interview with Rebecca Paoletti who is director video sales strategy at Yahoo! I visited the IAB offices in Manhattan on Thursday to chat with Randall "Randy" Rothenberg, president and CEO of the IAB. Randy, a former New York Times advertising columnist and author, frames the opportunity and challenge in online video. He says the power of the medium is defined by the "opt-in" engagement of the consumer. For the ad agencies and publishers, the challenge is how to keep content relevant. Below are examples of video ad units provided by YuMe, an ad network which serves several different ad units into video streams. When you watch Beet.TV today, you will find an overlay ad inserted into our stream with YuMe technology.

By BeetTV

Tags : advertising_standards, iab, rothenberg

Interactive to the Max Montreal: Retargeting

Thu, 13 Dec 2007 03:02:06 GMT

Adele McAlear interviews Marshall Self, AOL Media Networks at the Interactive To The Max Big Day conference in Montreal, November 20, 2007. Marshall discusses Behavioural targeting and retargeting. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.

By onedegree

Tags : AOLMediaNetworks, AdeleMcAlear, Behavioural, IAB, Interactive, Marketing, MarshallSelf, OneDegree, Retargeting, Targeting

Interactive to the Max Montreal: Widgets

Thu, 13 Dec 2007 03:02:06 GMT

Adele McAlear interviews Mitch Joel of Twist Image, Carrie Lysenko of The Weather Network and Jerome Carron of Microsoft Canada in Montreal, November 20, 2007. The Widgets: Tools for Branding and Beyond panel discusses whether marketers should enter the widget space and the barriers to adoption. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.

By onedegree

Tags : AdeleMcAlear, CarrieLysenko, Gadgets, IAB, Interactive, JeromeCarron, Marketing, MicrosoftCanada, MitchJoel, Montreal, OneDegree, TheWeatherNetwork, TwistImage, Widgets