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Arketype Out to Melt Green Bay's Cheesehead Image Through "Better by the Bay" Campaign

multivu — Fri, 21 Nov 2008 21:51:02 GMT

Arketype Out to Melt Green Bay's Cheesehead Image Through "Better by the Bay" Campaign

Think Green Bay is all cheeseheads, brats, and frozen tundra? Think again. One intrepid ad agency is working to replace such iconic images with a more rounded representation of what life and commerce are really like in Titletown USA.

That's the idea behind "Better by the Bay," a new Greater Green Bay branding and marketing initiative created by advertising and design firm Arketype, Inc.

Entirely economics driven, the new branding effort targets workforce development and the recruitment of new residents and new businesses to the area while reinforcing community pride. The campaign's messages reflect the area's work/play/life balance using a variety of marketing mediums including TV spots, print ads, online ads, networking, video, and a website, www.betterbythebay.com.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/arketype/35840/

By multivu

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11.19.08

ginagrey — Thu, 20 Nov 2008 04:42:02 GMT

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By ginagrey

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Top Ranked Local Businesses

topranked — Tue, 11 Nov 2008 22:45:11 GMT

Top local businesses beat their competition because they are better ranked on search engines than others. Find out out how your business too can be a winner....

By topranked

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Recession Buster Guide-Beat The Credit Crunch

paraseek911 — Sun, 02 Nov 2008 04:20:01 GMT

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Discover how to start your (VA Business)

Legitwealth — Wed, 22 Oct 2008 07:23:02 GMT

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Entr 200 Team 9 interview with Mr. ed Mugg

lkaiser — Sat, 18 Oct 2008 22:28:01 GMT

By lkaiser

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twentyfour1969 — Mon, 08 Sep 2008 17:34:02 GMT

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What's Making Frank Kern EvenMadder.com?

csmith940 — Mon, 08 Sep 2008 03:15:00 GMT

http://www.evenmadder.com/ - What's making Frank Kern even madder? What is up with this guy?

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WPYP #04: Direct Mail, Lumpy Mail, Remember the Milk, Be Creative!

sboyayan — Sat, 06 Sep 2008 03:42:37 GMT

This is the 4th episode of Who Pops Your Popcorn?! - In this show we talk about being creative, using direct mail as a means to gain new business, using lumpy mailings to get people to open your things, and the business efficiency tool: Remember The Milk.

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A Real Home-Based Business Takes Real Work. By Arvell Lewis, MCEC

Arvell — Fri, 05 Sep 2008 15:40:00 GMT

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spidermarketer — Fri, 05 Sep 2008 08:02:00 GMT

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Mark Ress Speaks Fontana Businesses At FontanaChamberMeeting

bankstrisha — Tue, 02 Sep 2008 08:33:01 GMT

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Mark Ress speaks at the City of Fontana Chamber of Commerce.

bankstrisha — Tue, 02 Sep 2008 08:24:29 GMT

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bankstrisha — Tue, 02 Sep 2008 08:16:01 GMT

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bankstrisha — Tue, 02 Sep 2008 07:55:01 GMT

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supanova99 — Mon, 01 Sep 2008 19:18:01 GMT

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