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When Lance Armstrongs Foundation wanted an innovative way to spread the LIVESTRONG Day message to those on Capitol Hill, Street Sampling came through. Fielding a group of six LIVESTRONG-branded Segways, Street Samplings uniformed brand ambassadors yielded more than 43,000 impressions while intercepting consumers and distributing over 7,000 of the famous yellow bands. Street Samplings event contributed to the successful launch of livestrongarmy.org.
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