About This Video
This video is
Dan Rayburn of Streaming Media will be moderating a panel discussion with industry leaders from NBC, OMD, DoubleClick and ScanScout at our July meetup. Please note that we've moved our regular meeting date to accommodate this special event.
Panel Title: Beyond Pre-Roll: What's Next for Online Video Advertising?
Full Description Here: http://web.meetup.com/13/calendar/5834210/
3rd party ad buying
(53:27)-
actual budget
(41:54)
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ad complexity
(69:05)
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ad network
(34:11)
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ad platform
(34:11)
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ad publisher
(34:11)
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best format for video advertising
(25:33)
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CPM Prices
(60:19)
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CPM vs CPC
(81:41)
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Dan Rayburn
(10:09)
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Director of Digital Media
(12:58)
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Double Click
(11:29)
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Emerging Media
(11:29)
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EVP Strategy and Development
(14:18)
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healthy
(53:27)
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Impression
(47:33)
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introductions
(1:42)
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Jed Savage
(14:18)
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Jeff Minsky
(12:58)
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Kevin J. McGurn
(12:19)
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NBBC
(12:19)
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nyvideo2meetup
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OMD
(12:58)
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post buffer
(48:56)
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Product Manager
(11:29)
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Robert Victor
(11:29)
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ScanScout
(14:18)
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standard
(48:56)
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Start of Panel Discussion
(10:09)
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Streaming Media
(10:09)
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Video Advertising
(41:54)
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video impression
(48:56)
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video2meetup
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VP of Advertising
(12:19)
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sandieman (9:06)
2 years ago Show -1 + -sandieman (44:35)
2 years ago 0 + -60-70% higher CPM price for online video seems a little high, but Jeff really get's this stuff
sandieman (46:51)
2 years ago 0 + -no brand impact on advertising with DVR's versus traditional cable advertising, interesting
cdevroe (1:41)
2 years ago 0 + -I see they've gotten a new room this month? I like the tables, that'd make things much, much nicer.
atmasphere
2 years ago 0 + -wish I knew about this before it happened...
cdevroe
2 years ago 0 + -How far are you from New York City? Rob and I will be going to this meetup as often as possible - this month I was unable to make it but Rob held it down!
atmasphere
2 years ago 0 + -I'm 45 min north... easy.