Viddler

THE SANDWICH MANThe video shows the facility that publicity has to glue herself to the individuals and to allure them until arriving from there, to depersonalise and making them forget their identity. A body which needs to be covered by products of trade mark to be illusorily able to affirmer it self and be accepted by the society that surrounds it. To give up it self so that one is what others would like that one is at the point to rebuild on our own body, on our own oneself, another, which with the wire of time will entirely adapt us. A human being, captive of a foreign, tempting and refined thought but which can explode from one moment to another. Is that worth while? Is it better to live its own life in the lie or to accept the truth, even if, sometimes it can seem cruel? To sprinkle itself with deodorizer, it is to believe to be able to reach a seduction and to become thus attracting and irresistible to the eyes of the woman of our dreams, a woman handled by the publicity which will be able nothing else but what will have been suggested to her.RinoTelaro 2006