Viddler

Dom is Creative Director at Flame Digital, an interactive agency based in Manchester.

An exploration of how the communication of narrative has fundamentally changed in the age of digital media. And as communication channels become more fragmented, the consistency of narrative becomes ever more important.

What challenges does this raise? And, more importantly, what opportunities? What does it fundamentally mean for companies and organisations – and by extension individuals – who want to communicate a consistent set of values as widely as possible.

Dom will present real-world examples of how existing creative problem-solving skills can be used to gain a competitive advantage, and how applying design thinking to business issues can result in the creation of compelling and engaging customer or audience experiences.

What lessons can we learn? What does this mean for communications and creativity within organisations? What skills and structures do companies need to face up to the undoubted challenges the rapidly changing communications landscape will bring?