Viddler

Business Model Impact on Software Architectures
Luke Hohmann, Enthiosys, USA

This is a double session interactive lecture based on the material found in Beyond Software Architecture: Creating and Sustaining Winning Solutions (Addison-Wesley), a 2004 JOLT Productivity Award Finalist.DescriptionIn this session, internationally recognized agile product management expert Luke Hohmann will review the seven most common ways that software related product and service offerings make money and how each of these affect your software architectures. We'll explore such things as the functional and non-functional requirements that a business creates on your architecture and how to structure your solution for maximum value. We'll also review the role of Digital Rights Management solutions and how they can be integrated into your architecture so that you're lowering overall development costs while increasing your revenues by protecting and managing your rights. During the lecture a series of interactive worksheets will help you tailor these approaches to meet your specific needs.Target AudienceSoftware architects who work for companies whose products are, or soon will be, based on software (e.g., SaaS software, traditionally deployed software, embedded software, software that creates unique data, and so forth)Product / program managers at all levels of the organizationSenior technical leaders whose choices may constrain, or be constrained by, business decisionsBenefitsAt the end of the lecture participants will be able to:Distinguish between business, pricing , licensing, and licensing enforcement modelsReview the seven ways in which software can make money and compare these with current practicesExplore strategic implications of a given business model on software architecture to better understand the ramifications of choosing a given model