About This Video
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At the CMA's B2B Marketing Conference in Toronto (Feb 28, 2008), Joy Boyson from OneDegree.ca interviews Andrea Mandel-Campbell, keynote speaker and author of "Why Mexicans Don't Drink Molson", an examination of unique Canadian identity, branding and marketing practices.
Mandel-Campbell gives a few examples from her book on how Canadians differ from other nationalities vis a vis branding.
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