About This Video
This video is
Adele McAlear interviews Sean Moffitt of Agent Wildfire, BuzzCanuck and The Influencers at the Interactive To The Max Big Day conference in Montreal, November 20, 2007. Sean discusses his keynote presentation "Let's Get Wiki - Building Your Brand in a Customer Controlled Marketplace" answering questions about wiki brands, "The Gladwell" measurement and roadblocks to adoption. Presented by the Interactive Advertising Bureau of Canada and Marketing Magazine.
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