About This Video
Everyone's talking about social media. Now learn how to make it an effective marketing tool.Everyone is using social media to get their message out in front of people. But social media isn't television - it doesn't do you any good to just be "seen". You want to engage users in a conversation - a two way street. So how can you use social media to create this dialog? Join Eric Reid and William Smith as they discuss effective techniques for engaging this new online audience. Beyond simple explanations of sites and tactics, we will examine how Dell, Southwest Airlines, NASA and others have used the medium to strengthen their brands online.
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