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15 views • Uploaded January 7, 2008

nicolamattina

nicolama... (0:09)

1 year ago 0 + -

how can you describe your work and your past experiences? Why did you found Headshift and what do you do for your clients?

nicolamattina

nicolama... (1:41)

1 year ago 0 + -

What do you do for them? How do you help them to be a better company?

nicolamattina

nicolama... (4:45)

1 year ago 0 + -

How do you approach companies? Companies are quite diffident when you talk about social software, about sharing and collaboration...

nicolamattina

nicolama... (6:25)

1 year ago 0 + -

Is there a case where you achieved significant performance that wouldn't have been possible using traditional knowledge mangement tools?

nicolamattina

nicolama... (7:56)

1 year ago 0 + -

When you introduce those kind of tools in the organization there is the informal network that becomes visible: how do executives deal with the fact that the network is maybe very different from the hierarchical structure of the company?

nicolamattina

nicolama... (10:08)

1 year ago 0 + -

That means that in the organizations you must have strong endorsement from the top management and trying to start the introduction of social tools into the base and not into the middle of the pyramid.

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