About This Video
CHEERIOS? SPOONFULS OF STORIES? IS HELPING PARENTS NURTURE THEIR CHILDREN'S LOVE OF READING - BY PUTTING FIVE MILLION BOOKS INSIDE CEREAL BOXES AGAIN THIS FALL
Encouraging kids to read has led the people at Cheerios to think outside of the box - by putting millions of books INSIDE the box. For the SEVENTH year in a row, through its Spoonfuls of Stories? program, Cheerios is offering 5 MILLION books free inside Cheerios? cereal boxes, with stories that make it fun for parents and children to read together. This year's books again hold broad appeal, with entertaining stories about: a duck who runs for president, a girl who imitates zoo animals, stores that give out free dinosaurs with every purchase, two friends who blast off and discover another world, and Nickelodeon characters Dora and Diego's daring adventure to rescue a wolf pup.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/cheerios/35006/
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