About This Video
2008 Valentine's Predicted "Eco-Tipping Point" for $21 Billion U.S. floral marketWhen Gerald Prolman fell head-over-heals in love with French Jazz singer Raquel Bitton, he used magnificent floral bouquets to win her heart. He went on to create something entirely unexpected: an eco-floral revolution worth hundreds of millions of dollars.Spending countless hours in florist shops, Prolman had discovered that, behind the beautiful blooms, lay a darker reality: flowers are typically grown with artillery of chemicals that can negatively effect the environment, the farm workers who handle the flowers, the wildlife, and the ecology.Prolman who had already helped build what has become the multi-billion dollar organic produce sector set his sights on converting the entire floral industry towards stringent ecological standards. No small vision, for a guy who, just a few years earlier, barely knew a gardenia from a gerbera daisy.
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