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Allows Retailers to offer a more personalized shopping experience and extend reach to customers worldwide
ARMONK, N.Y., Nov. 11 /PRNewswire-FirstCall/ -- IBM (NYSE: IBM) today announced new software that delivers a personalized and more interactive shopping experience for the exploding population of mobile users worldwide. The software incorporates new social networking capabilities and the ability for retailers to reach consumers with personalized promotions, coupons and other content, regardless of how or where the customer chooses to shop with them.
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