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Financial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots by JWT London offer a different perspective. In these new spots, we go from the celebrity-obsessed arena of the paparazzo to the daily struggle of the fisherman – two worlds which are more alike than you might think.
To view Multimedia News Release go to http://www.prnewswire.com/mnr/hsbc/39997/
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